Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. It involves creating visual concepts using typography, imagery, color, and layout techniques to communicate messages effectively. Graphic designers work across various media platforms, including print, digital, and multimedia, to develop designs that enhance the aesthetic appeal and usability of products and communications. They collaborate closely with clients or stakeholders to understand objectives and deliver compelling visuals that align with brand identities and user preferences. Graphic design plays a critical role in marketing, advertising, web design, and product packaging, influencing how audiences perceive and interact with visual information in diverse contexts.