Product marketing is the strategic process of bringing a product to market and effectively promoting it to targeted audiences. It involves understanding the product's unique value proposition, identifying the ideal customer segments, and crafting compelling messaging that resonates with those segments. Product marketers collaborate closely with product development teams to ensure features align with market needs and competitive advantages are highlighted. Through market research, competitive analysis, and customer feedback, product marketers shape the product's positioning, pricing, and distribution strategies. Ultimately, their goal is to drive demand, accelerate sales, and foster customer loyalty by communicating the product's benefits clearly and persuasively.